Our Stories

Insights from high-impact ux-ui and
human centered design projects in Africa

User testing is without a doubt a very important tool when developing your product or service. But we often forget  to take into consideration small a...
  • Usertest
  • UsabilityTesting
  • uxresearch
  • userexperience
  • userexperiencedesign
août 31, 2020 by  
Mouhamadou
Why do you need to adopt design thinking? In this context of Covid19 - a little bit frightening - where it is necessary to think about the right ways...
  • designthinking
  • Design
  • innovation
  • Agile
  • Creativity
août 24, 2020 by  
Yohan
Interview with Aissatou Dione, User researcher at YUX  Why did you choose the topic "women and finance"? During team buildings, we are used, as a whol...
  • Digital Finance
  • Femme
  • Finance
  • Fintech
  • Informal Economy
juin 02, 2020 by  
Aissatou
“72% of consumers currently notice positive environmental changes” This result stems from our new LOOKA study published on April 27th, 2020 in partner...
  • Environment
  • Africa
  • Senegal
  • Covid19
  • LOOKAStudies
mai 27, 2020 by  
admin
What if you were given the opportunity to carry out your own market research in only a few days? Launched in 2019, LOOKA seeks to make reliable data c...
  • Looka
  • Research
  • Market Research
  • Hcd
  • Africa
avril 16, 2020 by  
max
Fears, needs and reactions to COVID-19 in Dakar. In depth-analysis of 252 phone surveys to spark initiatives against the pandemic together. This quant...
  • Covid-19
  • Dakar
  • Actions
  • Looka
  • MarketResearch
avril 03, 2020 by  
admin
LET'S TALK...DESIGN ! The Rising Design - Dakar 2020 is the first conference that brings together the actors of Digital Design in West Africa, to trai...
  • Yux
  • event
  • rising design
  • yux dakar
  • Africa
décembre 30, 2019 by  
admin
During the past two years, the video-game industry has grown by 10% per year. Mobile games in particular occupy 50% of the industry share, according t...
  • Gaming
  • Mobile app
  • Africa
  • Kayfo
décembre 26, 2019 by  
admin
YUX is a research and design firm based in Senegal and Cote d'Ivoire. For 3 years, we have been working with fintech startups, MNOs and development or...
  • Ux
  • UX Design
  • UI
  • Hcd
  • Human centered design
août 26, 2019 by  
yann
In partnership with the digital agency ByFilling, YUX has recently carried out a Human Centered Design study on street vendors in Senegal. Our designe...
  • Human centered design
  • Hcd
  • Ux
  • UI
  • Design
août 26, 2019 by  
yann
YUX is a Human Centered Design company based in Senegal. After quite a few digital finance and agriculture projects undertaken around the African cont...
  • Ux
  • UI
  • Design
  • Agriculture
  • Digital Finance
août 26, 2019 by  
yann
In French, we say, “Never two without three”. So after our first two Iconathon during which we designed icons representing the informal sector and Afr...
  • Ux
  • UX Design
  • Yux
  • Visual Design
  • Icons
juillet 25, 2019 by  
yann
Hello, my name is Aissatou and I will tell you how I went from Midwife to UX Researcher … Midwife by profession for 4 years and passionate about healt...
  • Ux
  • UX Design
  • User Experience
  • Human centered design
  • Senegal
juillet 24, 2019 by  
Aissatou
Since November 2017, our application Jang is in pilot phase with a dozen street vendors in Dakar. This is an opportunity for us to revisit the design...
  • Ux
  • UI
  • UX Design
  • Yux
  • Human centered design
juillet 23, 2019 by  
yann
Context In Senegal, more than half of the population is under 20 years old. Adolescents and young people face many reproductive health problems, espec...
  • Human centered design
  • Health
  • Africa
  • Yux
  • Usaid
juillet 16, 2019 by  
yann
After few successful market research projects done by clients using LOOKA (InTouch, Ker Imagination, etc) we wanted to share the origin of this mobile...
  • Ux
  • Africa
  • Market Research
  • Informal Economy
  • User Experience
juillet 16, 2019 by  
yann
Story of a natural evolution 3 years after the launch in May 2016 — by a group of design advocates based in Dakar — of the first UX designers communit...
  • Ux
  • UX Design
  • Africa
  • Branding
  • Design
juillet 16, 2019 by  
yann
Case study on savings behavior of traders and informal sector employees in Senegal. The challenge: The informal in Africa … is often considered a big...
  • Digital Finance
  • Fintech
  • Yux
  • Africa
  • Informal Economy
mai 11, 2019 by  
yann
Interview of YUX co-founders Yann, Daniel and Camille by blogger Samir Abdelkrim originally publish on the Orange Entrepreneurs’ blog. Hey Guys ! What...
  • Ux
  • User Experience
  • Hcd
  • Human centered design
  • Africa
mai 02, 2019 by  
yann
This case study was published initially on the UNCDF Blog. YUX goes back on the Human Centered Design project carried last July for the UN Capital Dev...
  • Fintech
  • Africa
  • Senegal
  • User Experience
  • User Interface
mars 12, 2019 by  
Camille