BOKK Design Accra

BOKK Design is a professional and hands-on design experience organized by YUX Academy, in partnership with Strate Ecole de Design. As part of a multidisciplinary team, you will work on a major innovation opportunity for a leading African company in sustainable development, supervised by professionals from YUX Agency and YUX Academy.
Designed as an innovative way to learn Design Thinking and Human Centered Design (HCD) methodology, the program is an immersion in the context of projects based in Africa and on local issues.

Duration
4 months - october 2022 to february 2023
language

English

Location
Accra - Ghana

Modality

Presential (full-time), on the field, having a computer, installation in the premises of the partner or YUX.
Certificate of competence Strate and YUX Academy delivered upon completion of the program

Pedagogical approach

Integrated in a team of 6 Bokkers

  • Design Engineer
  • UX Researcher
  • UX Designer
  • UI/Interaction Designer
  • Graphic Designer
  • Marketing/communication specialist

you will take ownership of the partner's problematic in order to build an exploratory phase of the project to accompany it in its strategic positioning.
Each week, follow-up sessions and courses reinforce the pedagogical approach of this program, although the heart of the method is "learning by doing".
 

Our methodology

2 months

Planification
  • Client meeting
  • Define mission & objectives
  • Retro planning
    Retro Planning
  • Kick off
    RACI
    Core Team

Exploration
  • DESK RESEARCH
    Desk research with analysis
  • STAKEHOLDER INTERVIEWS
    Reports and Analysis
  • AUDIT OF THE EXISTING (UX-UI)
    Reports and Priorization
  • BENCHMARK (UX-UI)
    Reports and Strategic Positioning Workshop
  • USER OBSERVATIONS
    Observation guide
    Observation
    Synthesis

    Photos
  • USER INTERVIEWS
    Interview Guide
    Synthesis
    Photos, Videos, Sound Captation
  • FOCUS GROUPS
    Guide
    Reports Synthesis
    Photos, Videos, Sound Captation
  • RECRUITMENT (INCENTIVES)
    No deliverables (data protection)
  • LOOKA
    YUX Business Unit
    Market Research
    Quanti questionnaires and Synthesis
2 months

Definition
  • All are deliverables from the exploration
  • ECOSYSTEM MAPPERSONAE
    Only use if we have a huge amount of quali or quanti
  • USER PROFILS
  • CUSTOMER JOURNEY
  • STRUCTURING LEARNINGS
  • AREAS OPPORTUNITIES

Ideation
  • CREATIVE SESSIONS IN HOUSE
    Lots of Ideas, Scenarii, Storyboarding,​​​​​Storytelling, Prototypes Low Fidelity
  • CO-CREATION WITH USERS
    Reports and analysis
    Sound
    Captation, Videos, Photos​​​​​​
    Experiences Prioritization
  • STORYBOARDING
  • STORYTELLING
  • PRIORITIZATION MATRIX
    Services, Functionalities prioritization matrix
  • BUSINESS STRATEGY
    Product Box
    Business Model Canvas
    MoscoW

Prototype & test
  • INFO ARCHITECTURE
  • WORKFLOW
  • WIREFRAMES
  • LOW FIDELITY PROTOTYPES
  • HIGH FIDELITY PROTOTYPES
  • USER TEST
  • VISUAL USER INTERFACE (UI)

A closing ceremony will mark the end of the program, and will allow all participants and stakeholders to meet in a convivial atmosphere.

Cost

BOKKERS offer:  600 USD

*Discount for YUX alumni

Let's chat

You are an NGO, a company or an association and you wish to participate in the program?

Get in touch with us