- Benchmark of UX and business models of similar apps
- Stakeholders meetings to identify potential partners (Banks, Insurance, etc..)
Maano App
Re-thinking an agriculture marketplace to empower farmers
Challenge
WFP and UNCDF worked with YUX and Amarante Consulting to transform the user experience of Maano, a digital marketplace for farmers in Zambia.
UNCDF joined forces with WFP as they saw that all of these challenges could be solved by improving the user experience (UX) of the app and enriching the Maano ecosystem with digital financial services dedicated to farmers.
The first product had been running for a year but WFP was still spending a lot of resources to train the people on the app. More importantly, a lot of transactions between farmers and buyers actually did not go through the app and were arranged via phone by WFP agents.
Outcomes
Key insights have been extracted for the field research, notably regarding the wording and icons.
A new app was designed that included revised workflow and UX, a lighter and simpler UI, local icons and call to action with words that Zambian farmers understand.
A complete UI Kit and clickable prototype was delivered to the client in less than 1 month. Farmers were for included in the design process, thus improving their loyalty to the program and WFP
Design Process
Design Process Tabs:
- User testing on clickable prototypes
- Real time evolution to test new UI, icons and wording
- New workflows
- New wireframes (mockups)
- Interactive design prototypes
- User testing of the existing app
- Focus groups around users needs and new features
- Icons testing via story telling
- Farmer's expériences map over 1 year
- Detailed workflow with each screen content and notifications
- Complete UI kit
- 10 key screens
- Exportable assets and styleguide for developers
The outputs
Camille
