This training provides an in-depth understanding of different methods for studying the uses and needs of users, called "UX Research". The UX researcher uses many methods - observation, interviews, tests, documentary study, quantitative surveys - to understand, evaluate and improve the user experience of products and services, in order to be a force of proposition in the development of projects. This intensive training will give people with design, research or UX project management experience a "deep-dive" into UX research methods.
Session is currently Available
What you will learn
Learn how to adapt to your immediate contexte under pressure, interpret subtle signs during an interview and get the most insights from your field work!
How do I use my research insights to foster and lead a productive co-creation session and initiate creativity? What methods for a creativity session?
In depth understanding of different qualitative interview and immersion techniques, introduction to quantitative data collection tool Looka.
What variables should be taken into account when defining my UX research strategy? What tools and methods should I choose?
What synthesis and analysis methods to adopt depending on project outputs? How to intelligently share critical information to other project stakeholders?
How do I prototype different types of products and services? What posture should I adopt during a user test to avoid bias?
- Introduce the UX and HCD philosophy
- Key concepts (user, iterations, user centric, etc.)
- Specificity of UX research
- Introductory case study
- Common mistakes
- Ability to benchmark existing solutions as a source of inspiration
- Adapt to project constraints (time, budget, human resources)
- Understand the expectations of project stakeholders and how to meet them (often product/marketing teams)
- Guide writing skills
- Choose the methodology best suited for your circumstances.
- Documentary research
- Road maps
- Research hypotheses
- Qualitative protocols (hypotheses, profile
- users, interview guide, recruitment)
- Quantitative protocols (questionnaire survey: ad hoc, omnibus, panel)
- Immersion techniques
- Observation techniques
- Conduct an interview with minimum bias
- Investigator's posture: how to facilitate while teaching.
- Adapt to field problems
- Soft skills (active listening, etc)
- Interview techniques and posture
- Critical thinking & analysis
- Understand the limits of analysis
- Know how to measure and generalize the quantitative
- Benefits of visuals
- Transfer learnings to other project stakeholders
- Data dumps
- Textual analysis
- Experience Map
- Empathy Map
- Reading grid
- Quantitative graphs
- Territories of opportunity
- Know how to plan, conduct and synthesize the results of a co-creation workshop
- Learn creative techniques for product design
- Ice breaker
- Facilitation posture
- Time Keeping
- Prototype various types of products & services
- Subtleties of user testing vs guided interviews
- User journeys
- Paper wireframes
Requirements for this course
- Person with a background in UX design- UI Design - ergonomics - sociology - Research- Cognitive Psychology - Ethnology - Marketing - Entrepreneurship
- Open - minded
- Good spoken and written english
- Willingness to go in the field
- Analysis and synthesis capacity
- Access to a laptop computer and good internet connection
- Available for 4h of synchronous sessions per week + group project availability
Mouhamadou Wane has been a UX Researcher at YUX for two and a half years. Before joining the team, he was a digital marketing manager in a web writing agency. At YUX he conducts research, creative workshops, and facilitates collaboration between the research and design team.
Camille co-founded YUX, where she specializes in user research. She ran and managed the research team from 2016 to 2020, leading field studies in various industries, from fintech, to agritech, health, education and more. She also led user and usability testing sessions and research finding handovers to UX/UI designers in those fields. Since 2021, she has transitionned to leading the YUX Academy.
Sasha is dynamically managing her role as a user researcher at YUX. She is an impact driven, team-centered and empathetic young lady who is eager to take action to make user research and design a core in Africa.