UX Research

This training provides an in-depth understanding of different methods for studying the uses and needs of users, called "UX Research".  The UX researcher uses many methods - observation, interviews, tests, documentary study, quantitative surveys - to understand, evaluate and improve the user experience of products and services, in order to be a force of proposition in the development of projects. This intensive training will give people with design,  research or UX project management experience a "deep-dive" into UX research methods.

Session is currently Available
Program duration
4 weeks / 4h per week
Internship opportunity
Yes
Location
Remote
Start of class
September 21st 2021
Fee for class

300’000 Fcfa - 545 Dollars

Certificate to be awarded after completion

Level
Intermediate
Language
English

What you will learn

Field posture

Field posture
Field posture

Learn how to adapt to your immediate contexte under pressure, interpret subtle signs during an interview and get the most insights from your field work!

Workshops

Workshops
Workshops

How do I use my research insights to foster and lead a productive co-creation session and initiate creativity? What methods for a creativity session?

 

Research Methods

Research Methods
Research Methods

In depth understanding of different qualitative interview and immersion techniques, introduction to quantitative data collection tool Looka.

 

Project organization

Project organization
Project organization

What variables should be taken into account when defining my UX research strategy? What tools and methods should I choose?

 

Synthesis

Synthesis
Synthesis

What synthesis and analysis methods to adopt depending on project outputs? How to intelligently share critical information to other project stakeholders?

 

Prototyping

Prototyping
Prototyping

How do I prototype different types of products and services? What posture should I adopt during a user test to avoid bias?

Program outline

Introduction UX and UX research/HCD

Introduction UX and UX research/HCD
  • Introduce the UX and HCD philosophy
  • Key concepts (user, iterations, user centric, etc.)
  • Specificity of UX research 
  • Introductory case study
  • Common mistakes

Exploration: Qualitative and Quantitative Methods

Exploration: Qualitative and Quantitative Methods
  • Ability to benchmark existing solutions as a source of inspiration
  • Adapt to project constraints (time, budget, human resources)
  • Understand the expectations of project stakeholders and how to meet them (often product/marketing teams)
  • Guide writing skills
  • Choose the methodology best suited for your circumstances.
  • Tools:
    • Benchmarks
    • Documentary research
    • Road maps
    • Research hypotheses 
    • Qualitative protocols (hypotheses, profile 
    • users, interview guide, recruitment)
    • Quantitative protocols (questionnaire survey: ad hoc, omnibus, panel)
    • Immersion techniques 
    • Observation techniques 

Posture & soft skills

Posture & soft skills
  • Conduct an interview with minimum bias
  • Investigator's posture: how to facilitate while teaching.
  • Adapt to field problems
  • Tools:
    • Soft skills (active listening, etc)
    • Interview techniques and posture

Definition / Sociology and User Experience: Analyze the data collected

Definition / Sociology and User Experience: Analyze the data collected
  • Critical thinking & analysis
  • Understand the limits of analysis
  • Know how to measure and generalize the quantitative
  • Benefits of visuals
  • Transfer learnings to other project stakeholders
  • Tools:
    • Notion.so
    • Data dumps
    • Textual analysis
    • Ecosystem
    • Experience Map
    • Empathy Map
    • Reading grid
    • Quantitative graphs
    • Territories of opportunity
    • Scenarios

Creativity & co-creation

Creativity & co-creation
  • Know how to plan, conduct and synthesize the results of a co-creation workshop
  • Learn creative techniques for product design
  • Tools:
    • Ice breaker
    • Brainstorm
    • Facilitation posture
    • Time Keeping
    • Miro
       

Prototyping and User Testing

Prototyping and User Testing
  • Prototype various types of products & services
  • Subtleties of user testing vs guided interviews
  • Tools:
    • User journeys
    • Marvel
    • Paper wireframes
       

Requirements for this course

  • Person with a background in UX design- UI Design - ergonomics - sociology - Research- Cognitive Psychology - Ethnology - Marketing - Entrepreneurship
  • Open - minded
  • Good spoken and written english
  • Willingness to go in the field
  • Analysis and synthesis capacity
  • Access to a laptop computer and good internet connection
  • Available for 4h of synchronous sessions per week + group project availability

Tutors

Mouhamadou Wane

Mouhamadou Wane
Mouhamadou Wane
UX Researcher

Mouhamadou Wane has been a UX Researcher at YUX for two and a half years. Before joining the team, he was a digital marketing manager in a web writing agency. At YUX he conducts research, creative workshops, and facilitates collaboration between the research and design team.

Camille Kramer Courbariaux

Camille
Camille Kramer Courbariaux
YUX Co-founder and YUX Academy director

Camille co-founded YUX, where she specializes in user research. She ran and managed the research team from 2016 to 2020, leading field studies in various industries, from fintech, to agritech, health, education and more. She also led user and usability testing sessions and research finding handovers to UX/UI designers in those fields. Since 2021, she has transitionned to leading the YUX Academy.

Sasha OFORI

Sasha OFORI
Sasha OFORI
UX Researcher

Sasha is dynamically managing her role as a user researcher at YUX. She is an impact driven, team-centered and empathetic young lady who is eager to take action to make user research and design a core in Africa.