1 week of creativity workshop with users, specialists, stakeholders and designers.
HELLO ADO
Imagine and create a mobile app for reproductive health education
Challenge
Until now, access to sexual education was mostly brought through official websites from the government or NGOs. Unesco in partnership with Raes, wanted to build a better place to bring sexual education to the youth. As mobile phones are commonly used by youth in Africa, the idea was to create an app that matched with their mobile usage and their needs.
Outcomes
- Key insights were found on difficulties to speak freely about questions concerning sexuality, and having access to reliable information.
- Different ways to deliver information according to user’s habits were found.
- Differents themes and types of content to create were mapped in order of priority, and then produced by Raes.
- All the ideas and functionalities were merged to create a complete experience. The concept of an app was defined by wireframing, and then UI design.
- Different parts of the concept were prototyped in 3 apps, and user-tested with youths. Ergonomy and UX was improved during this process.
- A refined version of the concept and the development of a beta-version is in progress.
Design Process
Design Process Tabs:
The Design sprint
Refining the concept
Functionalities and ideas were merged into a single concept.
The “how it works” was defined with wireframes
Wireframing & UI design
Content, functionalities and UX of the app were selected and prioritized.
Fast prototyping & testing
Non-functional prototypes were created and tested with a small groups of users. This improvement the information architecture, ergonomy and UI of the app.
Functional prototyping & testing
Now fully functional prototypes were developed and user-tested in 5 different countries on a larger scale (about 50 individual tests per country)
Refining the concept, develop and launch
After the large scale test, priorities were reviewed in order to simplify and improve the concept, the ergonomy, some workflows and add new functionalities, better to tailored to a pan-african environment. This lead to the development of a new beta-version.
The Outputs
Pierre Hervé-Berdys
