Research & Publications

YUX conducts UX research and Human Centered Design projects for clients across Africa that reveal key insights on the digital behaviors and needs of populations. It’s fascinating and impactful for sure...

Yet, with each study new questions emerge. That’s why we also run our own HCD studies and publish them with one driving goal – adapting digital tools to the African context.

We are sure you’ll learn as much as we did. Take a look !

Research & Publications

2019
Ready… Set… GAMING!

Favorite games, devices used, money and time spent… After mobile phones, is the next digital revolution in the gaming sector? It is already underway.

Results
2019
Actions for an Environment in Danger

Sub-Saharan Africa is the world's most vulnerable region to climate change. This Human Centered Design study lays out the  opportunities and challenges for the battles ahead.

Results
2019
Power in Numbers of Women's Associations

From the market ladies in Abidjan to the Yayou Mbotaye in Senegal, women have developed a parallel economy across West Africa. Here is how.

Results
2019
African Cities Keep Ignoring Toddlers

Lack of playgrounds, traffic pollution, insecurity… Toddlers in cities need more opportunities to play, learn and grow. The NGO ImagiNation Afrika worked with us to collect data and insights to find solutions.

Results