Research & Publications

YUX conducts UX research and Human Centered Design projects for clients across Africa that reveal key insights on the digital behaviors and needs of populations. It’s fascinating and impactful for sure...
We also run our own HCD studies and publish them with one driving goal – adapting digital tools to the African context.
Take a look ! 

2020

Concerns, alternatives and reactions of 206 consumers and merchants in light of a ban on non-reusable plastic and the COVID-19 context. In partnership with the Association Zero Waste Senegal.

 
2020

Fears, needs and reactions to COVID-19 in Dakar. In depth-analysis of 252 phone surveys to spark initiatives against the pandemic together.

2019

Favorite games, devices used, African characters, money and time spent… With the adoption of smartphones by the youth, is the next digital upsurge in the gaming sector? It is already underway.

2019

Lack of playgrounds, traffic pollution, insecurity… Toddlers in cities need more opportunities to play, learn and grow. The NGO ImagiNation Afrika worked with us to collect data and insights to find solutions.

2019

From the market ladies in Abidjan to the Yayou Mbotaye in Senegal, women have developed a parallel economy across West Africa. Here is how.

2019

Sub-Saharan Africa is the world's most vulnerable region to climate change. This Human Centered Design study lays out the  opportunities and challenges for the battles ahead.

2018

Scrolling or swiping? Ad-free or banners? Emoji or text? This study reveals key insights on the ideal User Experience for the new generation.

2017

The use of mobile phones has altered the economic landscape. But the potential often remains unfulfilled. Street vendors reveal digital solutions.