Research & Publications
Users want a seamless onboarding, while feeling safe from fraud. We interviewed 304 users in Ghana and worked with YUX and Appruve for tips on improving user experience when signing up on mobile applications.
Reactions and needs of 500 vendors and consumers in Abidjan and its suburbs facing the COVID-19. This study with the Political Dialogue West Africa program (PDWA), provides a first assessment of the mindset in Abidjan and strategic orientations.
Interview with Aissatou Dione, User researcher at YUX. Why did you choose the topic "women and finance"? During team buildings, we are used, as a whole team, to discussing topics that we find interesting and want to dig into.
Concerns, alternatives and reactions of 206 consumers and merchants in light of a ban on non-reusable plastic and the COVID-19 context. In partnership with the Association Zero Waste Senegal.
Fears, needs and reactions to COVID-19 in Dakar. In depth-analysis of 252 phone surveys to spark initiatives against the pandemic together.
Favorite games, devices used, African characters, money and time spent… With the adoption of smartphones by the youth, is the next digital upsurge in the gaming sector? It is already underway.
Lack of playgrounds, traffic pollution, insecurity… Toddlers in cities need more opportunities to play, learn and grow. The NGO ImagiNation Afrika worked with us to collect data and insights to find solutions.
From the market ladies in Abidjan to the Yayou Mbotaye in Senegal, women have developed a parallel economy across West Africa. Here is how.
Sub-Saharan Africa is the world's most vulnerable region to climate change. This Human Centered Design study lays out the opportunities and challenges for the battles ahead.
Scrolling or swiping? Ad-free or banners? Emoji or text? This study reveals key insights on the ideal User Experience for the new generation.
