Research & Publications

YUX conducts UX research and Human Centered Design projects for clients across Africa that reveal key insights on the digital behaviors and needs of populations. It’s fascinating and impactful for sure...
We also run our own HCD studies and publish them with one driving goal – adapting digital tools to the African context.
Take a look ! 

2019

Favorite games, devices used, African characters, money and time spent… With the adoption of smartphones by the youth, is the next digital upsurge in the gaming sector? It is already underway.