Research & Publications

YUX conducts UX research and Human Centered Design projects for clients across Africa that reveal key insights on the digital behaviors and needs of populations. It’s fascinating and impactful for sure...

Yet, with each study new questions emerge. That’s why we also run our own HCD studies and publish them with one driving goal – adapting digital tools to the African context.

We are sure you’ll learn as much as we did. Take a look !


Favorite games, devices used, money and time spent… After mobile phones, is the next digital revolution in the gaming sector? It is already underway.