Research & Publications

YUX conducts UX research and Human Centered Design projects for clients across Africa that reveal key insights on the digital behaviors and needs of populations. It’s fascinating and impactful for sure...
We also run our own HCD studies and publish them with one driving goal – adapting digital tools to the African context.
Take a look ! 


Reactions and needs of 500 vendors and consumers in Abidjan and its suburbs facing the COVID-19. This study with the Political Dialogue West Africa program (PDWA), provides a first assessment of the mindset in Abidjan and strategic orientations.


Concerns, alternatives and reactions of 206 consumers and merchants in light of a ban on non-reusable plastic and the COVID-19 context. In partnership with the Association Zero Waste Senegal.


Fears, needs and reactions to COVID-19 in Dakar. In depth-analysis of 252 phone surveys to spark initiatives against the pandemic together.


Sub-Saharan Africa is the world's most vulnerable region to climate change. This Human Centered Design study lays out the  opportunities and challenges for the battles ahead.