Research & Publications

YUX conducts UX research and Human Centered Design projects for clients across Africa that reveal key insights on the digital behaviors and needs of populations. It’s fascinating and impactful for sure...
We also run our own HCD studies and publish them with one driving goal – adapting digital tools to the African context.
Take a look ! 

2019

Favorite games, devices used, African characters, money and time spent… With the adoption of smartphones by the youth, is the next digital upsurge in the gaming sector? It is already underway.

2018

Scrolling or swiping? Ad-free or banners? Emoji or text? This study reveals key insights on the ideal User Experience for the new generation.

2017

The use of mobile phones has altered the economic landscape. But the potential often remains unfulfilled. Street vendors reveal digital solutions to come.