Research & Publications

YUX conducts UX research and Human Centered Design projects for clients across Africa that reveal key insights on the digital behaviors and needs of populations. It’s fascinating and impactful for sure...
We also run our own HCD studies and publish them with one driving goal – adapting digital tools to the African context.
Take a look ! 

Research & Publications

2020
Digital Onboarding Preferences in Ghana

Users want a seamless onboarding, while feeling safe from fraud. We interviewed 304 users in Ghana and worked with YUX and Appruve for tips on improving user experience when signing up on mobile applications.

See results
2020
Women’s finance in Senegal

Interview with Aissatou Dione, User researcher at YUX. Why did you choose the topic "women and finance"? During team buildings, we are used, as a whole team, to discussing topics that we find interesting and want to dig into.

See results
2020
Fears and Reactions to COVID-19 in Dakar

Fears, needs and reactions to COVID-19 in Dakar. In depth-analysis of 252 phone surveys to spark initiatives against the pandemic together.

See results
2019
Ready… Set… GAMING!

Favorite games, devices used, African characters, money and time spent… With the adoption of smartphones by the youth, is the next digital upsurge in the gaming sector? It is already underway.

See results
2018
Digital Uses of the Smartphone Generation

Scrolling or swiping? Ad-free or banners? Emoji or text? This study reveals key insights on the ideal User Experience for the new generation.

See results
2017
Ears to the Streets: Vendors and Mobile Phones

The use of mobile phones has altered the economic landscape. But the potential often remains unfulfilled. Street vendors reveal digital solutions.

See results