Research & Publications

YUX conducts UX research and Human Centered Design projects for clients across Africa that reveal key insights on the digital behaviors and needs of populations. It’s fascinating and impactful for sure...
We also run our own HCD studies and publish them with one driving goal – adapting digital tools to the African context.
Take a look ! 

2019

From the market ladies in Abidjan to the Yayou Mbotaye in Senegal, women have developed a parallel economy across West Africa. Here is how.

2017

The use of mobile phones has altered the economic landscape. But the potential often remains unfulfilled. Street vendors reveal digital solutions to come.