Research & Publications

YUX conducts UX research and Human Centered Design projects for clients across Africa that reveal key insights on the digital behaviors and needs of populations. It’s fascinating and impactful for sure...
We also run our own HCD studies and publish them with one driving goal – adapting digital tools to the African context.
Take a look ! 


Interview with Aissatou Dione, User researcher at YUX. Why did you choose the topic "women and finance"? During team buildings, we are used, as a whole team, to discussing topics that we find interesting and want to dig into.


From the market ladies in Abidjan to the Yayou Mbotaye in Senegal, women have developed a parallel economy across West Africa. Here is how.


The use of mobile phones has altered the economic landscape. But the potential often remains unfulfilled. Street vendors reveal digital solutions.