Research & Publications

YUX conducts UX research and Human Centered Design projects for clients across Africa that reveal key insights on the digital behaviors and needs of populations. It’s fascinating and impactful for sure...

Yet, with each study new questions emerge. That’s why we also run our own HCD studies and publish them with one driving goal – adapting digital tools to the African context.

We are sure you’ll learn as much as we did. Take a look !


Sub-Saharan Africa is the world's most vulnerable region to climate change. This Human Centered Design study lays out the  opportunities and challenges for the battles ahead.


Lack of playgrounds, traffic pollution, insecurity… Toddlers in cities need more opportunities to play, learn and grow. The NGO ImagiNation Afrika worked with us to collect data and insights to find solutions.