Research & Publications

YUX conducts UX research and Human Centered Design projects for clients across Africa that reveal key insights on the digital behaviors and needs of populations. It’s fascinating and impactful for sure...

Yet, with each study new questions emerge. That’s why we also run our own HCD studies and publish them with one driving goal – adapting digital tools to the African context.

We are sure you’ll learn as much as we did. Take a look !


From the market ladies in Abidjan to the Yayou Mbotaye in Senegal, women have developed a parallel economy across West Africa. Here is how.