Research & Publications

YUX conducts UX research and Human Centered Design projects for clients across Africa that reveal key insights on the digital behaviors and needs of populations. It’s fascinating and impactful for sure...
We also run our own HCD studies and publish them with one driving goal – adapting digital tools to the African context.
Take a look ! 

2020

Reactions and needs of 500 vendors and consumers in Abidjan and its suburbs facing the COVID-19. This study with the Political Dialogue West Africa program (PDWA), provides a first assessment of the mindset in Abidjan and strategic orientations.

2019

From the market ladies in Abidjan to the Yayou Mbotaye in Senegal, women have developed a parallel economy across West Africa. Here is how.