Africa

MyAgro: Empowering Senegalese Agriculture with User Research & UX Design

Our business challenge

myAgro is an award-winning non-profit social enterprise based in West Africa, that has pioneered a mobile layaway payment model that enables farmers to invest their own funds in high-quality seeds, fertilizer, tools, and training to significantly increase their harvests and income. myAgro works with 115,000 farmers and counting in Africa (Mali, Senegal, & Tanzania).

How Human Centered Design can help improve reproductive health programs in Senegal?

Context

In Senegal, more than half of the population is under 20 years old.

Adolescents and young people face many reproductive health problems, especially girls. They must also face difficulties of insertion in the economic life. They have little place in the public dialogue, which does not allow them to have significant levers of action.

With this in mind, ADEMAS and SHOPS+, a USAID Program, have chosen a Human Centered Design (HCD) approach to help young people develop appropriate interventions for their health concerns. This approach aims to: