Definition / Sociology and User Experience: Analyze the data collected
  • Critical thinking & analysis
  • Understand the limits of analysis
  • Know how to measure and generalize the quantitative
  • Benefits of visuals
  • Transfer learnings to other project stakeholders
  • Tools:
    • Notion.so
    • Data dumps
    • Textual analysis
    • Ecosystem
    • Experience Map
    • Empathy Map
    • Reading grid
    • Quantitative graphs
    • Territories of opportunity
    • Scenarios