African Digital Experiences

created together

We are creative thinkers, supporting brands and multi nationals
to create amazing digital experiences.

UX-UI Design

We create usable and delightful digital experiences

UX Strategy

We help organizations plan their digital transformation and product roadmaps

Human Centered Design

We run qualitative and quantitative studies and co-create with African communities



We have partnered with leading organisations for research and design projects in:
Ghana, Rwanda, Kenya, Nigeria, Ethiopia, Zambia, Senegal, Côte d’Ivoire, Mali, Niger, Burkina Faso, Cameroon, DRC and Republic of the Congo


Concerns, alternatives and reactions of 206 consumers and merchants in light of a ban on non-reusable plastic and the COVID-19 context. In partnership with the Association Zero Waste Senegal.


Fears, needs and reactions to COVID-19 in Dakar. In depth-analysis of 252 phone surveys to spark initiatives against the pandemic together.


Favorite games, devices used, African characters, money and time spent… With the adoption of smartphones by the youth, is the next digital upsurge in the gaming sector? It is already underway.


Designing impactful products

Pioneers of User Experience Design in Africa

We learn everyday... so we share Read our stories

mai 27, 2020 by  
Environment, Africa, Senegal, Covid19, LOOKAStudies, MarketResearch
mai 06, 2020 by  
Digital Finance, Femme, Finance, Fintech, Informal Economy
avril 21, 2020 by  
Hcd, Yux process design, processus, Design, design thinking

Come create with us!

We are on a mission to build the most impactful design company on the continent. We are a team of 30 creatives designers and researchers based in Dakar and Abidjan.

Build useful things
Empower local culture
Think about the people first

About us

Want to talk about design ?