In this privacy policy, we explain how we collect and use your personal data. This privacy policy applies to personal data that YUX processes if you download a report from our website, or contact us. We process your personal data primarily to keep you informed about the latest public reports created by our team. We might also use your data to send you offers tailored to your interests and preferences. If we process your personal data, you have a couple of privacy rights. In this privacy policy, which is divided into different paragraphs, we provide more information about which personal data we process and what your rights are. Please click on the relevant paragraph below for more information.


1. Who we are

We are YUX, a pan-African research and design firm whose mission is to create digital products and services adapted to the African context. We are incorporated in Senegal at 3 rue Béranger Feraud, Dakar and have also offices in Abidjan. Our free reports available on our website are produced by both our UX Research Team and LOOKA, a quantitative research service owned by YUX.


2. The types of personal data we process

2.1.  General

We may collect and process the following categories of personal data:

(A) Name and other identifying data

When you subscribe to our newsletter, the data we collect may include your name, country of residence and email address. We may also collect information about the organisation you’re working in, such as the organisation’s name and its category from a suggested list.

(B) Information about your country of residence and type of organisation

When you access to one of our free report, we process information about our country of residence and the type of organisation you’re working in.

(C) Our communication with you

We register your communication preferences, for example when you subscribe to or unsubscribe to our newsletters.

(D) Information we collect when you use our website

i. When you download one of our free report, we may register your IP address, browser type and operating system. We use different methods to collect this information, including cookies. For more information, please read our cookie policy.

ii. We keep records of whether you open our e-mails, as well as the links you click on in e-mails.

2.2.  Cookies and similar technologies

When you use our website or mobile apps, we collect information using cookies and similar technologies. For more information, please read our cookie policy.

3. How we collect your data

We collect the aforementioned categories of personal data in the following ways

(A) We collect the personal data you provide to us

Whe collect the data you provide while downloading one of our free report or subscribing to our newsletter.

(B) When you use our website, we collect information using cookies and similar technologies

For more information, please read our cookie policy.


4. For which purposes we use your data

4.1. The main purposes for which we use your personal data are:

(A) To provide our services to you

To let you informed about our latest reports and updates from YUX and LOOKA, and to improve these services, we must process your information described above at 2.1 (A) to (D).

(B) For statistical research

i. General: We research general trends in the use of our services, websites and social media. We use our research results to develop better services and offers for our clients, provide better customer service, and improve the designs and contents of our websites and mobile apps.

ii. Categories of data: To perform our research, we may use the categories of personal data described at 2.1 (A) to (D), including your country of residence, type of organisation, newsletter subscription or unsubscription, opened emails sent from our newsletter and link opened. We take appropriate measures to ensure that only a limited group of employees have access to the analyses.

iii. Examples: If, for example, our research into most downloaded reports per type of organisation shows that NGO is the most represented type of organisation, we might adapt our communication and the next topics of our public report to fit with this type of organisation.

iv. Legal basis and right to object: We process your personal data for our legitimate interests described above (please see sub (i) “General”). You have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data for statistical research (please see 7 “Your rights” below).

(C) To communicate with you

We use your contact details to communicate with you about our service, to answer your questions, or to address your complaints.

4.2. Legal basis

We may only process your personal data if we have a legal basis for doing so. If you have consented to a processing (which consent you may withdraw at any time, please see 7 “Your rights” below), we process your data based on that consent. Based on the latter legal basis, we process your data for, for instance, providing our service to you, statistical research, or answering your questions and complaints (see 4.1 (A) to (C) above for more information).

If you refuse to provide the personal data that we need to perform the contract we have concluded with you or to comply with a legal obligation, or provide incomplete or inaccurate information, we may not be able to provide all the services you have requested from us.

5. Granting access or sharing data with third parties

In any case, we do not share your personal data with any third parties. We process your personal data for our legitimate interests described above at 4.1 (A) to (C).


6. Security and retention

6.1. YUX takes appropriate technical and organisational measures to protect your personal data against loss or unlawful use.

6.2. We do not retain your personal data any longer than is necessary. How long your personal data is retained, depends on the purposes for which your personal data are processed and the applicable statutory retention periods.


7. Your rights

7.1. You may contact us (please see 7.4 below) to exercise any of the rights you are granted under applicable data protection laws, which includes (A) the right to access your data, (B) to rectify them, (C) to erase them, (D) to restrict the processing of your data, (E) the right to data portability, and (F) the right to object to processing.

(A) Right to access

You may ask us whether or not we process any of your personal data and, if so, receive access to that data in the form of a copy.

(B) Right to rectification

You have the right to have your data rectified in case of inaccuracy or incompleteness. Upon request, we will correct inaccurate personal data about you and, taking into account the purposes of the processing, complete incomplete personal data, which may include the provision of a supplementary statement.

(C) Right to erasure

You have the right to have your personal data erased, which means the deletion of your data by us. Erasure of your personal data only finds place in certain cases, prescribed by law and listed under article 17 of the General Data Protection Regulation (GDPR). This includes situations where your personal data are no longer necessary in relation to the initial purposes for which they were processed, as well as situations where they were processed unlawfully. Due to the way we maintain certain services, it may take some time before backup copies are erased.

(D) Right to restriction of processing

You have the right to obtain the restriction of the processing of your personal data, which means that we suspend the processing of your data for a certain period of time. Circumstances which may give rise to this right include situations where the accuracy of your personal data was contested but some time is needed for us to verify their (in)accuracy. This right does not prevent us from continuing to store your personal data. We will inform you before the restriction is lifted.

(E) Right to data portability

Your right to data portability entails that you may request us to provide you with your personal data in a structured, commonly used and machine-readable format, and to have such data transmitted directly to another controller, where technically feasible. Upon request and where this is technically feasible, we will transmit your personal data directly to the other controller.

(F) Right to object

You have the right to object to the processing of your personal data, which means you may request us to no longer process your personal data. This only applies in case the “legitimate interests” ground (including profiling) constitutes the legal basis for processing (see 4.2 “Legal basis” above). At any time and free of charge you can object to direct marketing purposes in case your personal data are processed for such purposes, which includes profiling purposes to the extent that it is related to such direct marketing. In case you exercise this right, we will no longer process your personal data for such purposes.

7.2. You may withdraw your consent at any time

You may withdraw your consent at any time by following the specific instructions in relation to the processing for which you provided your consent. For example, you may withdraw consent by clicking the unsubscribe link in the e-mail, or contact us directly.

For more information on how you can withdraw your consent for cookies and similar technologies we use when you visit our websites or use our mobile apps, please check our cookie policy.

7.3. Denial or restriction of rights

There may be situations where we are entitled to deny or restrict your rights as described in 7.2 above. In any case, we will carefully assess whether such an exemption applies, and inform you accordingly. We may, for example, deny your request for access when necessary to protect the rights and freedoms of other individuals, or refuse to delete your personal data in case the processing of such data is necessary for compliance with legal obligations. The right to data portability, for example, does not apply in case the personal data was not provided by you or if we process the data not on the basis of your consent or for the performance of a contract.

7.4. When you would like to exercise your rights, all you have to do is send your request Office of YUX:

YUX Design
3 rue Béranger Féraud, Dakar, Senegal


7.5. You may contact us if you have any questions, comments or complaints about this privacy policy. In the event of unsolved problems, you have the right to file a complaint with the competent supervisory authority. In the Senegal, the Privacy Data Committee (Commission des données personnelles) in Dakar is responsible for monitoring compliance with privacy regulations.

8. How this privacy policy is updated

This privacy policy took effect on 25 April 2020 and applicable for an indefinite period. This privacy policy can be amended from time to time. We will notify you of any changes before they take effect.