Exploration: Qualitative and Quantitative Methods
  • Ability to benchmark existing solutions as a source of inspiration
  • Adapt to project constraints (time, budget, human resources)
  • Understand the expectations of project stakeholders and how to meet them (often product/marketing teams)
  • Guide writing skills
  • Choose the methodology best suited for your circumstances.
  • Tools:
    • Benchmarks
    • Documentary research
    • Road maps
    • Research hypotheses 
    • Qualitative protocols (hypotheses, profile 
    • users, interview guide, recruitment)
    • Quantitative protocols (questionnaire survey: ad hoc, omnibus, panel)
    • Immersion techniques 
    • Observation techniques