Exploration: Qualitative and Quantitative Methods
- Ability to benchmark existing solutions as a source of inspiration
- Adapt to project constraints (time, budget, human resources)
- Understand the expectations of project stakeholders and how to meet them (often product/marketing teams)
- Guide writing skills
- Choose the methodology best suited for your circumstances.
- Tools:
- Benchmarks
- Documentary research
- Road maps
- Research hypotheses
- Qualitative protocols (hypotheses, profile
- users, interview guide, recruitment)
- Quantitative protocols (questionnaire survey: ad hoc, omnibus, panel)
- Immersion techniques
- Observation techniques