Project background

Agritech - Rwanda

Analyzing tea and dairy value chains to design relevant digital services


Challenge text

GSMA is supporting the newly merged Rwandan operator Airtel-Tigo to develop digital and financial services for different agricultural value chains. 

Even though Mobile Money is fairly well developed in Rwanda, they noticed that among the rural population usage was low. Could a human-centered value chain approach detect digitization opportunities by leveraging mobile money usage ?

Challenge image
Challenge image
Outcomes image
Outcomes image


Outcomes items
Key insights were found on farmers’ financial behaviour, but also cooperatives, factory processes and digital usage
Tea and dairy value chains were mapped, along with information, products and payments flows
Several high value opportunity areas were found and approved by Airtel-Tigo top management
Prototypes of SMS and USSD solutions were designed and tested
Mobile Money training workshop for farmers were held to define ideal settings, content, form, and supporting documents
UX-UI of mass payment and sms push systems for factories were designed and tested with a Kenyan agritech provider
UX-UI and clickable prototype of a mobile track-and-trace app for truck drivers was designed

Design process

1 Stakeholders interview and ecosystem mapping
2 Individual semi-directive interviews
3 Focus groups
4 Prototype design and field testing
5 Front-End development
6 User testing training for agritech startup

The Outputs

The Outputs
project outputs
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Camille Kramer
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Camille Kramer