Maano Farmers Market Place
WFP and UNCDF worked with YUX and Amarante Consulting to transform the user experience of Maano, a digital marketplace for farmers in Zambia.
UNCDF joined forces with WFP as they saw that all of these challenges could be solved by improving the user experience (UX) of the app and enriching the Maano ecosystem with digital financial services dedicated to farmers.
The first product had been running for a year but WFP was still spending a lot of resources to train the people on the app. More importantly, a lot of transactions between farmers and buyers actually did not go through the app and were arranged via phone by WFP agents.