Project background

Telecom & Mobile Money Senegal

Transforming telecom services with UX-UI Design


Challenge text

Orange Senegal is undertaking a major digital transformation pushed by the rapid evolution of their competitor’s landscape.

Since 2017, YUX is working side to side with its digital and IT departments to bring UX methodologies to their daily routines and accelerate their product development cycles.

The services provided include high level UX support to define their product roadmaps and features as well as UX-UI design and front-end development.

Challenge image
Challenge image
Outcomes image
Outcomes image


Outcomes items
Products roadmaps and features were defined using about 15 design sprints of 1 to 4 days
The digital department of the operator is now effectively working with integrated team of UX designers and developers
Experience and interface design of the several B2C and B2B applications, including the leading fintech app in Senegal, Orange Money

Design process

1 UX Benchmark and customer care data analysis
2 Design sprints of 1 to 4 days
3 UX-UI design
4 User testing on design prototypes
5 Front-End development
6 User testing with live products and iterations

The Outputs

The Outputs
project outputs

Tools & Tech

Chat with

Chat with Camille

Photo designer
Camille Kramer
Prenom - Nom
Camille Kramer