State of User Research in Africa 3rd edition (Part 1)
Explore the dynamic world of African UX design, where innovation meets user-centered solutions.
Dive into the research practices and ethical considerations that shape the industry, the challenges designers face, and the salaries and education that define their careers. From navigating cultural diversity to crafting cutting-edge designs, this journey showcases the resilience and creativity of Africa's UX design landscape.
A report in 2 parts
134
survey answers
10
indepth interviews
23
countries
Made possible thanks to:
Our community partners
Our media partners
Interesting insights from the report
Expanding Horizons of UX
UX roles are penetrating more industries Gaming and Entertainment, Property Technology (PropTech), e-Gov tech, and HR tech platforms, showcasing the broad spectrum of opportunities and the far-reaching influence of UX.
Diverse Pathways to UX
The UX field attracts individuals from varied backgrounds—teaching, healthcare, anthropology, data science—indicating a rich diversity of skills. Alot more are beginning their careers directly in UX research signifies its established status as a distinct career path.
The Hybrid Work Conundrum
More people are returning to the offices in a hybrid work arrangement, fusing the interactive benefits of office environments (depending on your view) with the autonomy and flexibility of remote work. - is this a subtle strategy for RTO?
The Growing State of User Research in Africa
Inspired by the need to document the growing demand and to better understand user research on the continent, we launched 2 editions of the first report on the State of User Research in Africa.
What started as the exploration of tools and challenges has evolved into a documentation of the state of the industry with
1 - WHO IS DOING UX?
Explores contributors, progression levels, emerging sectors pioneering UX research in Africa
2 - PATHWAYS INTO THE UX INDUSTRY
Explores contributors, progression levels, emerging sectors pioneering UX research in Africa
3 - MONEY MATTERS
Explores salary Structures, and Economic Hurdles in the UX Profession in Africa.
4 - HOW IS UX DONE?
Explores methods, tools and challenges in African UX Research Practices
Why we surveyed UX practitioners in Africa?
134 respondents
16% nigeria
8% Egypt
17% Kenya
11% Senegal
16% Ghana
Rest of Africa
In this study, our primary emphasis was on user research, a critical yet frequently neglected aspect in the discourse surrounding the development of services tailored to users' needs and suitable for their environments.Our aim is to assist researchers, product managers, and designers in gaining insights from their colleagues, enhancing their methodologies, and advocating for user engagement within their organizations.The findings presented in this report stem from a blend of qualitative and quantitative research methods carried out extensively across Africa.Throughout this year, we have established partnerships with numerous communities, with the aspiration of advancing discussions on UX design and research.
