African Digital Experiences

created together

We are creative thinkers, supporting brands and multi nationals
to create amazing digital experiences.

UX-UI Design

We create usable and delightful digital experiences

UX Strategy

We help organizations plan their digital transformation and product roadmaps

Human Centered Design

We run qualitative and quantitative studies and co-create with African communities

WHY IT MATTERS?

Clients

We have partnered with leading organisations for research and design projects in:
Ghana, Rwanda, Kenya, Nigeria, Ethiopia, Zambia, Senegal, Côte d’Ivoire, Mali, Niger, Burkina Faso, Cameroon, DRC and Republic of the Congo

 
2020

Users want a seamless onboarding, while feeling safe from fraud. We interviewed 304 users in Ghana and worked with YUX and Appruve for tips on improving user experience when signing up on mobile applications.

2020

Reactions and needs of 500 vendors and consumers in Abidjan and its suburbs facing the COVID-19. This study with the Political Dialogue West Africa program (PDWA), provides a first assessment of the mindset in Abidjan and strategic orientations.

2020

Interview with Aissatou Dione, User researcher at YUX. Why did you choose the topic "women and finance"? During team buildings, we are used, as a whole team, to discussing topics that we find interesting and want to dig into.

YUX Lab

Designing impactful products

Pioneers of User Experience Design in Africa

We learn everyday... so we share Read our stories

août 31, 2020 by  
Mouhamadou
Usertest, UsabilityTesting, uxresearch, userexperience, userexperiencedesign, Design
août 24, 2020 by  
Yohan
designthinking, Design, innovation, Agile, Creativity, Africa
juin 02, 2020 by  
Aissatou
Digital Finance, Femme, Finance, Fintech, Informal Economy

Come create with us!

We are on a mission to build the most impactful design company on the continent. We are a team of 30 creatives designers and researchers based in Dakar and Abidjan.

Build useful things
Empower local culture
Think about the people first

About us

Want to talk about design ?